We hold the view that the essence of effective public relations is engagement, empowering clients to connect with their target audience in a way that commands attention and prompts action.
From childhood, we were advised to think before speaking. We consider this to be wise counsel then and an even more valuable principle now, which we incorporate into our work as strategy (the thinking) and public relations (the speaking).
Perception really is reality. The way someone perceives your business becomes their reality, whether it’s accurate or not. It’s crucial for any company to actively shape public perception to align with their vision.
Proficient PR strategy starts with accomplished intelligence. Above all else we appreciate the value of the stories you want to tell – and fully understand the publications and decision-makers you want to reach.
Additionally, we offer ‘Crisis Management’ services. Often, it’s not just about extinguishing the fire but also about keeping your presence out of the media, or ensuring your perspective is represented in a fair and balanced manner in the news.
PR isn’t just positive noise, it’s a commercial means to an end. Companies that have a regular and consistent media presence – providing commentary and advice in key industry media on trending topics and challenging popular opinions – are assumed to be the experts in their fields and become more recognisable brands.
We support a wonderfully diverse range of clients in communicating their key messages to consumers via regional and national media. Our experienced team is here to help you achieve coverage in the titles on your wish list, captivating the audience that can boost your business.
With clear and targeted communication we help companies grow and, if appropriate, raise the profile of leading individuals. We build and nurture relationships to the extent that journalists regularly approach us for our clients’ expert commentary on topical subjects. Whatever your sector, our principles are the same: hook, engage, interact.
Media training, but also a tailored service for comms teams who want to run their PR in-house, and lean on external support and/or expert advice.
Bespoke partnership strategies, via our affiliate, that incorporate market-leading website design and functionality, far reaching SEO as standard, plus Social Media.
We support a wonderfully diverse range of clients in communicating their key messages to consumers via regional and national media. You might not know where to start or may have some news but don’t know how best to sell it to journalists; either way, our experienced team is here to help you achieve coverage in the titles on your wish list, captivating the audience that can boost your business. With clear and targeted communication we help companies grow and, if appropriate, raise the profile of leading individuals. We build and nurture relationships to the extent that journalists regularly approach us for our clients’ expert commentary on topical subjects. Whatever your sector, our principles are the same: hook, engage, interact.
Meet the brains behind Beyond 400 & the industry leading work we produce...
Greg is a CREAM award winning practitioner, proven on both heavyweight and starter accounts and also a vastly experienced and successful brand builder. His drive and determination ensure no stone is left unturned.
With a background in recruitment and business systems, Richard works tirelessly behind the scenes and ensures the back office runs smoothly and efficiently for clients.
[email protected]A CIPR PRide award winner and suitably experienced on B2C and B2B national accounts, Charlotte started out as a broadcast journalist for Smooth Radio and can walk the walk as well as talk the talk.
Lisa is an experienced PR operative having long handled media relations, copywriting, web content and social media for a variety of B2B and B2C clients in sectors as diverse as food & drink, automotive, logistics, health and leisure.
[email protected]JOBS – Beyond 400 are always on the lookout for good freelancers to expand the team!
We have a range of clients spanning a number of different sectors – with the focus evenly split between B2C and B2B – so whether you’re young and dynamic with bags of energy and ideas, or an experienced PR consultant or journalist looking for a new type of challenge, do get in touch…
We work remotely and from home most of the time, so your own transport is essential, plus you need to be: a good creative writer (PR and/or content); results focused; media savvy; flexible; intuitive; organised; a self starter; good under pressure; with an eye for detail and a quick learner.
If that sounds appealing, then please send your CV and a short introduction letter (be sure to make it engaging) in the first instance to [email protected] or call him for a chat on 0121 270 5570.
