PR coverage that makes a real difference is even more gratifying when the news can be life changing/saving – so we’ve loved launching smoking cessation programmes for leading healthcare innovations company, Solutions4Health, across the country…..

Their ‘Smokefreelife’ services for local authorities have been responsible for 20% of NHS quitters to date – which amounts to some 50,000 success stories –and we had great success spreading the word across County Durham, North Yorkshire and Nottinghamshire too.

With free targeted support available, plus greater visibility and outreach, it was all about a very positive approach and reducing health inequalities through supporting and empowering people to improve their health and well being – because smokers are at least four times more likely to quit successfully when they have professional support.

One of the key parts of the new service is the ‘wellness on wheels’ mobile unit, which takes support and advice directly to smaller and rural communities and has an emphasis of delivering much needed support to hardly reached areas and minority groups.

Apart from news and feature articles in all the daily and weekly papers across the three regions – and hundreds of smokers signing up to quit in each county too – there were lifestyle and business media splashes, plus radio interviews and phone ins on Metro Radio in Durham, Stray FM in Harrogate, Gem FM in Nottingham and even three minutes from the Wellness Unit in Mansfield on prime time BBC TV East Midlands News!